Manajemen S1

Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Cv Rahman Jaya Keramik

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The purpose of this study is to determine the effect of Service Quality and Product Quality on Customer Loyalty at CV Rahman Jaya Keramik. The method used in this study is descriptive quantitative, with the data used are primary and secondary data. The population in this study were all consumers of CV Rahman Jaya Keramik who had made a minimum of 3 purchases with a sample of 100 consumers. The data collection technique in this study was carried out by distributing questionnaires face to face. For data analysis using statistical tests and calculations using multiple regression with the IBM SPSS program version 25. The results of the study showed that Service Quality had a positive and significant effect on Customer Loyalty with a calculated t value of 5.708> 1.664 t table and a significant value of 0.000 1.664 t table and a significant value of 0.000 1,664 t tabel dan nilai signifikan 0.000 < 0.05. Kualitas Produk berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan dengan nilai t hitung 9,887 > 1.664 t tabel dan nilai signifikan 0.000 < 0.05. Hasil uji hipotesis melalui analisis regresi berganda diperoleh hasil Kualitas Pelayanan dan Kualitas Produk berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan. Kualitas

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: .,

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

2025

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

41183402190064

Pernyataan Tanggungjawab

Luthpiyah Juliandara, S.E., M.M.

Versi lain/terkait

Lampiran Berkas

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