Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan …

The purpose of this study is to determine the effect of Service Quality and Product Quality on Customer Loyalty at CV Rahman Jaya Keramik. The method used in this study is descriptive quantitative, with the data used are primary and secondary data. The population in this study were all consumers of CV Rahman Jaya Keramik who had made a minimum of 3 purchases with a sample of 100 consumers. The …